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Small Business SEO





Small Business SEO


SmallBusiness SEO Services for small businesses you want to be affordable (low cost), local and effective. Small businesses can effectively outsource Search Engine Optimization (SEO) services to professionals, but what would those professionals do to help you increase your website traffic and could you do it yourself!? 

Here at Manchester SEO we know that these questions are dependent on many things, including your IT literacy and actual time to do the work required. Needless to say, we don't know your levels of IT literacy, time or SEO knowledge, but this is what we would do. 

Website Auditing

A website audit is initially conducted to identify existing site issues and includes a full analysis of everything related to your websites performance and level of search visibility. An audit can be done many times to assist you measuring the improvements in efficiency, speed and visibility of your website. The audit process in itself if carried out properly will improve your google search ranking and ultimately improve your business performance.  

Local Search Engine Optimization (Local SEO)

Local SEO (Local Search Engine Optimization), can also be known as Local Search Engine Marketing. Allows a business to market themselves, promote their products and services all to local online customers. Local SEO is a strategy that helps your business be more visible in local google searches. If your business has a physical office location or region it covers, then a local SEO strategy might be of benefit to your business.

Keyword Research

The information on keyword research online is vast and it is an art form in itself. Done well it can make a huge difference to your website’s organic traffic numbers. With this in mind I we will create an individual blog to give justice to this process. But here are the basics:

Pretend you are a Digital Marketing Agency and what potential clients might be searching for to find your business, for example:
·        Social Media
·        Organic Traffic
·        Content Marketing
·        Blogging
These topics are the basis for which we look deeper into and create/derive keywords from. A way to find keywords is to check out the “Searches Related to” section at the bottom of Google’s search results.  For example, If one of your topics was “content marketing”. Well, you’d want to search for that keyword in Google.

Scroll to the bottom of the page and you can see eight related searches to content marketing


Google is literally telling you that these words are being searched for, it would be strange not to use this information to your benefit Miles Beckler does a superb free keyword research video on youtube, enjoy peeps J



On-page Optimisation

According to moz.com “on-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.”

Competitor Analysis On-Blogs

This is a deep look into your competitors blog content, what brings them traffic and why. An in-depth look into what works, what doesn’t, who they link to and who links to them. This can then be used to design a content strategy to compete and surpass your enemy.

 A great video for competitor analysis is from https://ahrefs.com/ as seen below:



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