Skip to main content

SEO - Search Engine Optimization (A Helpful Step-by-step illustrated guide) - Part 1


SEO Manchester


SEO - Search Engine Optimization (A Helpful Step-by-step illustrated guide).

We have seen many SEO guides online but many are not a Simple SEO - Search Engine Optimization (A Helpful Step-by-step illustrated guide). To do this we have split our content into easy manageable.  

Here at Manchester SEO we like to keep things as simple as possible as this helps us keep our processes and document what we have done. When dealing with multiple clients this is very important to keep track of, therefore we keep it as close to our consultancy process driven background as possible.

Bust first some information from previously asked questions:

What is SEO and how does it work?

SEO stands for Search Engine Optimization and is the process by which your website's content and and data are set out to get your website higher in search engines listings for a specific search term. Search engines like Google.com and Bing read your website's details and content to make a decision on it's relevance for a users search, i.e. if a user is searching for a local milkman in Manchester or gardener in Cheshire then the results it delivers are as useful to that user as possible. If you are a local milkman or gardener then wouldn't it be a shame if these users could not find your website. This is where SEO comes in.   

How long does it take for your SEO to work?

The Standard answer is between 3 and 6months, but this can vary quite alot depending on the competition that there is around the search phrases that you want to rank for. Organic SEO takes longer to produce results than Google AdWords because, well, in simple terms, they're organic.

Longtail keywords can gain fast results based on quality research, compared to just for example "Milkman" will bring up a lot more competitive results compared to say a very targetted approach for "Milk delivery in Alderley Edge". It is quite logical, but also help you rank for the shorter keyword "Milkman" if that is what you want to do.

How does Link Building help SEO?

Link building is just one of the weapons available to you for improving your search engine optimization (SEO) and one of the strongest you have. This is because links are like a thumbs up to say to google that you are legitimate and your content is worthy of pushing up the rankings. Google's attitude to link building has changed over the years to cope with the changing tactics used by SEOs to boost their clients website ranking, therefore over time the more white hat you can make it appear the better. 

Does having an (SSL) https help SEO?

Google recently published that having an SSL (Secure Sockets Layer) certificate on your website is the easiest thing you can do to boost your SEO ranking. An SSL can also increase user trust in your website and basically means that your site will be https:// rather than http://.

Having an SSL certificate wont magic your site to the tops of the search engine results pages but it is certainly part of the whole picture and should be a box that you should tick. Google's algorithm has certainly learned that SSL websites give a better user experience on the whole so will definitely boost your site when comparing it to an http on the results pages.

What is On-Page SEO?

On-page SEO is the optimization of individual web pages to help search engines find them. The SEO is conducted on both the html code and the content (Text, images, video). 

What are some of the on-page factors that effect search engine rankings:
  • Page Content
  • <Title> tag
  • <H1>Tag Same a Title
  • Include subject in url
  • Include subject in image alt text

Is Social Media good for SEO?

Can Social Media SEO impact on your site rank. If you analyse top ranking sites, most of them have active social accounts that are connected to them, but does this mean it has an effect on organic SEO rankings. Google obviously indexes social pages from social media like Facebook, Twitter and LinkedIn just like a regular HTML page, but google doesn't take account of how many shares, likes and followers you have as it can be too easy to inflate to cheat the system and rank a site over another that is more deserving of the ranking place.

Is a fast Website best for SEO?

The simple answer is yes. Google has said time and time again that page speed does affect SEO. Therefore page speed is a direct ranking factor, a fact known even better since Google's Algorithm Speed Update. However, speed can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time. It's all part of google putting users first :-0

Comments

Post a Comment

Popular posts from this blog

What is a Video Brochure?

  Here at Manchester SEO we have been discussing other ways to market your business these days. We discussed the increased use of video to market your business using video production services to create content. Someone from the back of the room asked if we had heard of video brochures? So we asked.......  what exactly is a Video Brochure? Whatever you ever before wanted to know about Video Brochures (but were afraid to ask). Chances are you remain in one of two camps: Camp A) You have actually never ever come across them or camp B) You've come across them and perhaps even seen one. Either or, Media Plant is right here to clear some myths and tell you extra concerning them. The makeup of a Video Brochure Video Brochures in their most basic terms are a hand set up card based item with either a TFT or LCD display housed in them. They have an onboard audio chip and also USB memory for holding video clip web content. As soon as an individual gets one and also opens it a video cl...
Post a Comment
Read more

Best Recruitment Website SEO Tips!

Best Recruitment Website SEO Tips! Here at Manchester SEO we know that with the online culture these days, making sure your recruitment agency appears in the top search results is essential. But prime Google rank positioning is very competitive and can be also very costly. While you can achieve prime position with a pay-per-click (PPC) programme, but the cost of these highly competitive keywords make is almost not worth it and makes recruitment agencies start to consider a Search Engine Optimisation (SEO) strategy instead. From keywords, mobile optimising, site structure, content and social media, here are some simple SEO tips that can push an your recruitment website up the Google SERPs rankings. Why Are The Basics Still Important? For anyone outside IT or marketing, Search Engine Optimization may look to be a bit of a magic box that you may not understand fully. The reality of good, solid, future proof SEO can be very different to that and give great res...
Post a Comment
Read more

Small Business SEO

Small Business SEO SmallBusiness SEO Services  for small businesses you want to be affordable (low cost), local and effective. Small businesses can effectively outsource Search Engine Optimization (SEO) services to professionals, but what would those professionals do to help you increase your website traffic and could you do it yourself!?  Here at Manchester SEO we know that these questions are dependent on many things, including your IT literacy and actual time to do the work required. Needless to say, we don't know your levels of IT literacy, time or SEO knowledge, but this is what we would do.  Website Auditing A website audit is initially conducted to identify existing site issues and includes a full analysis of everything related to your websites performance and level of search visibility. An audit can be done many times to assist you measuring the improvements in efficiency, speed and visibility of your website. The audit process in its...
Post a Comment
Read more