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Yoast buys stake in WordProof

When we discuss SEO Manchester customers are constantly inquiring about which Search Engine Optimization plugin to make use of in their wordpress website. Yoast, Ranking Mathematics or an additional plugin alternative? Although we have use Rank Mathematics ourselves as it gives a lot a lot more performance for us compared to the totally free version of Yoast, it is obviously a matter of taste and choice. The creators as well as proprietors of the most popular Search Engine Optimization plugin for WordPress, Yoast, have actually taken a stake in the Dutch start-up WordProof. Yoast's owner Joost de Valk, Chief Executive Officer Marieke van de Rakt and also team bring over 10 million customers, competence as well as a huge network to WordProof, who intend to make the net more secure utilizing blockchain technology. Established in 2019, WordProof gets on a goal to restore rely on the net, battle fraud and also battle phony information, with their 'Timestamp Community'. This in...

Technical SEO: What are the Benefits of FAQ Schema?

  Technical SEO: What are the Benefits of FAQ Schema? When we talk about SEO in Manchester , technical SEO topics and activities come up on a regular basis. Within technical SEO the biggest effect on our clients search rankings has been with the implementation of FAQ schema.  In this post we talk about what it is and how you create and implement it. What is FAQ Schema? FAQ schema is code you place on your site that tells search engines “this content is presented in a question and answer format”. When the content is correctly marked up, it means those pages *could* be eligible for rich snippets in the search results and *may* appear in Google Assistant searches. How do you implement a FAQ schema? There are many ways to implement faq schema, There are some steps below and some amazing guides on google, There are also many different wordpress plugins to help you implement the schema into the header of your site, etc. Step 1: Ensure Your On-Page Content Structure Meets Googl...

How has Covid-19 changed SEO?

How has Covid-19 changed SEO? Hear at Manchester SEO  we have been discussing how we think SEO has changed in 2020 during the Covid-19 pandemic and in the future. One thing is for sure, SEO and online visibility is more important than ever. Considering that google rankings tend to be affected by the smallest change in wind direction, what effect will the greatest humanitarian crisis in decades have on it? As the world is catching its breath we look at the new realities of the COVID-19 (coronavirus) crisis, many businesses are seeing big changes to their traffic, search rankings and other metrics. The impact of Lockdown on search traffic You’ve heard a lot of people say that Search Engine Optimisation is important at the moment, this is because internet use is the highest it’s ever been. The first part of that statement—that SEO is important—is true, but the reason why probably needs a bit more explanation.  Yes, internet use has skyrocketed during this outbreak, but don’t forg...

Best Recruitment Website SEO Tips!

Best Recruitment Website SEO Tips! Here at Manchester SEO we know that with the online culture these days, making sure your recruitment agency appears in the top search results is essential. But prime Google rank positioning is very competitive and can be also very costly. While you can achieve prime position with a pay-per-click (PPC) programme, but the cost of these highly competitive keywords make is almost not worth it and makes recruitment agencies start to consider a Search Engine Optimisation (SEO) strategy instead. From keywords, mobile optimising, site structure, content and social media, here are some simple SEO tips that can push an your recruitment website up the Google SERPs rankings. Why Are The Basics Still Important? For anyone outside IT or marketing, Search Engine Optimization may look to be a bit of a magic box that you may not understand fully. The reality of good, solid, future proof SEO can be very different to that and give great res...

SEO - Search Engine Optimization (A Helpful Step-by-step illustrated guide) - Part 1

SEO - Search Engine Optimization (A Helpful Step-by-step illustrated guide). We have seen many SEO guides online but many are not a Simple SEO - Search Engine Optimization (A Helpful Step-by-step illustrated guide). To do this we have split our content into easy manageable.   Here at Manchester SEO we like to keep things as simple as possible as this helps us keep our processes and document what we have done. When dealing with multiple clients this is very important to keep track of, therefore we keep it as close to our consultancy process driven background as possible. Bust first some information from previously asked questions: What is SEO and how does it work? SEO stands for Search Engine Optimization and is the process by which your website's content and and data are set out to get your website higher in search engines listings for a specific search term. Search engines like Google.com and Bing read your website's details and content to make a dec...

#untiltomorrow social Media Trends April 2020

#untiltomorrow social Media Trends 2nd April 2020 Social Media Trends : What is this 'Until Tomorrow' trend all about?  # untiltomorrow Social media challenge that's taking hold of Instagram and Twitter while everyone's on lockdown due to the coronavirus pandemic. So you're meant to post an old, embarrassing picture of yourself for 24hrs. Simple.... To keep the trend going, you're then meant to message everyone (or, whoever you actually speak to) that liked your picture. The message, if you choose to send it, reads: "You liked my post so you have to post an embarrassing picture of yourself, for the caption you’re ONLY allowed to write 'until tomorrow' and you can only tag me. You must send this message to everyone that likes your picture. The picture must stay posted for 24 hours. Good luck and don’t spoil the trend!" The next person then has to do the same thing to keep the ball rolling. We think its just nice to see...

Small Business SEO

Small Business SEO SmallBusiness SEO Services  for small businesses you want to be affordable (low cost), local and effective. Small businesses can effectively outsource Search Engine Optimization (SEO) services to professionals, but what would those professionals do to help you increase your website traffic and could you do it yourself!?  Here at Manchester SEO we know that these questions are dependent on many things, including your IT literacy and actual time to do the work required. Needless to say, we don't know your levels of IT literacy, time or SEO knowledge, but this is what we would do.  Website Auditing A website audit is initially conducted to identify existing site issues and includes a full analysis of everything related to your websites performance and level of search visibility. An audit can be done many times to assist you measuring the improvements in efficiency, speed and visibility of your website. The audit process in its...